Avantgarm is a digital first clothing brand I co-founded and designed. It began as a personal outlet for experimentation, rooted in the avant garde mindset of pushing form, taste, and self expression. The goal was simple: build a brand with a clear point of view and create pieces that feel intentional and distinct.
As co-founder and designer, I shaped the brand from the ground up, building the visual identity and translating creative direction into wearable design. It has been a hands on project that taught me how to move from concept to real execution, then refine everything through iteration as the brand evolved.
What I owned
Brand identity and visual direction
Graphic design and apparel concepts
Creative system building across design and storytelling
Iteration from idea to production
Avantgarm taught me persistence, adaptability, and creative problem solving. More than anything, it sharpened my taste and pushed me to turn abstract ideas into something real.
I’m now transitioning from Avantgarm into a new clothing brand with a friend and creative partner. We are taking everything we learned from this first brand and building something stronger from day one, with a public launch planned for early 2026.
